“China Shoes Capital”, the shoes have been relatively silent in Wenzhou have begun to emerge. A few days ago, the Wenzhou Shoes Industry Association formally established branch of women’s shoes, a group of Wenzhou Shoes Company to seek greater development, intends to establish a professional platform to prop up “Chinese shoes are” half the sky.

Wenzhou shoes of the development from the late 90s of last century had started in 2006, after the more rapid rise. In particular, since last year, Wenzhou shoe manufacturers will no longer be the financial crisis, slow pace; while women’s shoes took the opportunity to lower prices, “running forward” to seize market share. Late last year, the city selected Juri, the Royal, famous Code, Ju Kang, Zhuo Shi Nepal, Ge, has its core business of leading women’s shoes as “Top Ten” Wenzhou shoes leading brands, women’s shoes industry, will enter a phased peak.

City now has quite a competitive women’s shoes production and distribution chain, and the formation of the unique advantages of regional characteristics. Last year, Wenzhou shoes to complete more than 200 billion yuan GDP. An industry source said, by the financial crisis, in the first half of Wenzhou shoes business days is better than less, but in July, following the fall and winter shoe production season, Wenzhou shoes began to pick up, companies started relatively good condition, some enterprises begin recruitment to expand production capacity.

In the first half of the crisis, the city of some women’s shoes Enterprise adaptable turning crises into opportunities, clutching the market hot spots, so that enterprises remain busy production. Giant Japanese shoe industry has been at the forefront of women’s shoes, they try to change the face of the crisis, from the innovative distribution channels, to employ to enhance the brand image of the spokesperson, and then test the water from the agent counter monopoly wholesale model, quick access to major supermarkets and the professional footwear store.

Leaf Bird Shoes Zhejiang seam in the domestic market this year, a big fuss in the first half output up 20%. Liu, general manager of Standard, told reporters in a crisis strikes, the adjustment of product positioning and increase new product development efforts to make our products very popular in the domestic market. Currently, the company’s newly acquired Ouhai Guo Creek plant 20,000 square meters, total investment of 50 million yuan, in the contrarian in expanding production.

“Compared to Guangzhou and Chengdu, women’s shoes, Wenzhou shoes in the sales network, cost control, quality, detail, speed of production and marketing aspects advantage gradually formed its own characteristics.” Branch president of women’s shoes, said Huang Man, Wenzhou female leather shoes are at the production stage, is taking the wholesale volume of the running mode, in the future from the production-oriented to market-oriented, to improve value-added products; competition shifts from product multi-element all-round competition, and footwear industry is a low-threshold line of business , competition is fierce, and finally comes down to the details of the implementation of the last; from a single product structure to order shoes, clothing, accessories product series, which is the general trend of market consumption. At present, the global financial crisis on the shoe production, impact on the market environment, the industry reshuffle is accelerating, this is a test of Wenzhou shoes, but also an integrated promotion.

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